Pricing Your Home Correctly

Are you ready to make a move and take advantage of today's sellers' market? With many homes continuing to get multiple offers, this could be the time to get the price and terms you’re looking for on your home sale.

It's important to have an expert on your side to ensure you make all the right moves, especially when it comes to pricing your house. Even in thiscompetitive market, you can’t stick just any price tag on your home and get the deal you want. A key piece of the puzzle is setting the right asking price so buyers will notice your home (and get excited about it) from the very first time they view the listing. That’s where a real estate professional comes in.

Why Pricing Your House Right Is Important

The price you set for your house sends a message to potential buyers. Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with the property. Not to mention, if you undervalue your house, you could leave money on the table which decreases your future buying power.

On the other hand, if you price it too high you run the risk of deterring buyers. When that happens, you may have to do a price drop to try to re-ignite interest in your house when it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home.

Think of pricing your home as a target. Your goal is to aim directly for the center – not too high, not too low, but right at market value. Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. That makes it more likely you’ll see multiple offers, too. And if a bidding war happens, you’ll likely get an even higher final sale price. Plus, when homes are priced right, they tend to sell quickly and with better overall terms.

There are several factors that go into pricing your house, and balancing them is the key. That’s why it’s important to lean on an expert Realtor to advise you when you’re ready to move, an expert who can easily and quickly determine

• The value of homes in your neighborhood
• The current demand for houses in today’s market
• The condition of your house and how it affects the value
• Daily changing market conditions

Proper interpretation and implementation of these factors will make sure the price of your house makes the best first impression and gives you the greatest return on your investment in the end.

Contact a member of The Carroll Group and let's get started on pricing and marketing your home in today's market!